The Findability Formula:
The Easy, Non-Technical Approach to Search Engine Marketing
Good design and good content used to be enough to have a good result with online business.
Not anymore.
If you already have a web presence it probably did not take you too long to realize that the biggest challenge online is to be found.
It doesn't matter if you're a beginner or an expert: if you want to know how to maximize results and minimize costs from marketing your site, you've got to read this book.
You probably heard some horror stories about people and business spending more money on online advertisement than they were making off it and finally deciding that it doesn’t work. Or it does work but cost too much money to invest.May be you are the live and extremely frustrated participant of such a story.
Fear no more! This book is going to turn it 180° around for you.
From total beginners to SEO professionals this book is helping to crack the code to being visible to your customers.
Even if you are not planning to take care of your site marketing yourself and hiring a professional this book will be a useful resource to protect you from common mistakes that end up costing you money.
The book written in plain English and offers you practical steps and clear understanding of how things work in a search engine world for bringing your website to the surface of the searches.
